How simple is it to immediately drive new visits to your site… insert a widget on your site containing links to relevant content from other websites. In return, those sites show your content links. Once a user clicks on the link, they are then directed to a Firefeeder page which shows a preview of the content as well as other relevant links to consider.
User ends up on the site of the link they clicked on but can also click on other link the Firefeeder’s page which results in Firefeeder sending backing more traffic to your site than what is taken in. This is referred to as the "return rate".